Two engagements, two very different problems: one about turning a patented medical device into a shoe people actually want to wear, the other about why a global product calendar kept slipping. Same discipline underneath both.
A podiatric surgeon's patented orthotic geometry, engineered directly into a last and midsole, then wear-tested and sourced through commercial-scale production in Portugal.
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Fourteen stakeholder interviews, a mechanical audit of the sampling, last and development process, and two team-structure options — for an established footwear brand.
Read the Case Study →Concept, technical development, and sourcing — handled by one partner instead of three vendors who don't talk to each other.
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